Backpacking Hostels in India
Vedanta Wake Up! – Chain of backpacking hostels
The Company set up a chain of 18 backpacking hostels across the Indian states of Kerala, Karnataka & Tamil Nadu. The business model involved leasing & standardisation of unbranded & underperforming lodges and motels
Vedanta Wake up! was founded in 2011 with the objective of introducing organised hostelling in India
What started out as a passion project, the project then evolved into a venture with clear visibility of scale, non linear growth and profitability
Vedanta Wake up!
A scalable business model that has redefined and disrupted the Indian hospitality sector by creating a niche that marries affordabality with standardisation of product & service
Overview - Vedanta Wake up!
Vedanta Wake up! hostels were conceptualized in 2011 with the vision of creating a safe and unique environment for guests to meet each other, get to know about each other, share travel advice, discover friendships and most importantly to have an experience whereby they are able to better connect to the city they are visiting through the bonds they have developed
Overview – Aggregation, branding & operation of existing small budget hotels through long term leases
Business Model – The business model was to aggregate existing unbranded hotels through long term leases and then re-brand, refurbish and operate these properties
Target Market – No restriction on target markets. The vision was to be a pan India player with the potential of extending the concept to other countries as well which have a fragmented hotel supply
Scale – The business, at its peak operated 18 properties (~400 existing rooms)
Operated in 18 locations in the states of Kerala, Tamil Nadu & Karnataka
Typical Vedanta Wake up! Property
- Private Rooms (Double Rooms, Organic Bamboo Huts, Tents, Indian Cots)
- Dorm Rooms of 4 – 8 beds each
- Dry kitchen serving breakfast and light snacks
- Travel Desk + Round the clock reception
- Common lounge consisting of seating areas with big screen TV, book exchange, board games, musical instruments & map of the local attractions
- Outdoor areas such as gardens and terraces
Operated in 18 locations in the states of Kerala, Tamil Nadu & Karnataka
